Amid controversies surrounding his relationship with actress Kim Sae-ron, who was discovered dead in February, South Korean actor Kim Soo-hyun has severed relationships with many brands, including Prada.

In a YouTube expose that included testimony from Kim Sae-ron’s family, the 37-year-old actor, who rose to fame in China and South Korea for his roles in the famous drama series “My Love from the Star” and “Queen of Tears,” has been charged with dating the actress when she was underage.

In response to a question in a customer support chat on Monday, luxury fashion business Prada 1913.F stated that it has mutually chosen to terminate its partnership with Kim. It didn’t go into much detail. Additionally, the South Korean cosmetics company Dinto declared that it was terminating its advertising agreement with Kim.

We have concluded that there are significant reasons why the advertising contract cannot be fulfilled,” the business stated in a statement on Saturday. Goldmedalist, Kim Soo-hyun’s agency, cited a statement released on Friday refuting allegations that the two had been dating since 2015.

Kim Sae-ron’s childhood. Although she was also under the agency’s management, her contract was not extended in 2022, the year she was engaged in an incident involving drunk driving.

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